After a relentless 3 weeks (big whoop I know) of looking for a job I have landed a Digital Marketing Assistant position at KNOCK KNOCK, a company that designs and manufactures office and general organizational materials. Their motto is “we put the fun in functional” and I have to say, the office resonates that motto. (Check out their amazing stuff here). With bright orange walls, a magical never-empty pretzel container and two dogs underfoot, it is hard to think of the place as a conventional office. Of course the Venice Beach location doesn’t hurt and the people in the office embody the laid back vibe of the town. Of course we all get work done (but in a fun setting; just as work should be). Lunch time is always a unpredictable event. On Thursday, three people had an in-depth conversation about “soggy” vs. “moist” and which foods/ objects fall under each word.
What does a Digital Marketing Assistant do? To summarize my job: I am compiling a list of their current media contacts, will find more contacts and then pitch our products to them. Common advice from established business people is often “learn how to sell” (yourself, a product, etc), and I am starting another step in understanding how to brand myself and the products/ company I am endorsing. Another aspect of my job will be public outreach through social media like twitter, facebook, blogs etc. I think that the company has an amazing product but has not yet learned how to really establish themselves (especially in the websphere) and that is where I will come in. I have a few innovative ideas about how to get the ball rolling and I will slowly feed them to my boss, Krista.
Well the downside of this job (outside of the minimum wage which will barely cover gas money, kidding… sorta ;) ) is the drive. It is in Venice and LA traffic is a terrible, unpredictable beast. Last week was a veritable mix of hit and misses and I hope by the time Dec 15th rolls around (my last day) I will actually have a good sense of the area and how to get around in the least amount of area possible.
Things I have already learned: there are two Starbucks close by and I have written down the bathroom key code for each :) (very necessary). I have a new website I am obsessed with: google analytics, which compiles tracking information for Knock Knock to see how their visitors find out about them. I have learned the back end of the site and managed to take down products as necessary. I have discovered that Venice Beach is actually a very cool part of Los Angeles… but still does not compare to my beloved Bay Area ;)
i looked at the site! fun stuff, deb:)
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